With this privacy policy, we would like to inform you about the nature, scope and purpose of the processing of personal data on our website. Personal data is any data that has a personal connection to you, such as name, address, e-mail address or user behavior.

Leadnodes GmbH

Sudetenstraße 31
64839 Munster
germany
Telephone: 06071 — 430 688 5
E-mail: info@leadnodes.com

In particular, this may include the following data:

• Name and address

• Email address and telephone number

• Contract data

• payment details.

Processing is limited to data that is necessary and appropriate to answer inquiries and/or to fulfill a contract concluded between you and us. Personal data will only be passed on to third parties if this is necessary for the purpose of providing the service or as part of the organization of our business to process financial accounting and to comply with legal obligations. In this case, only the data that is necessary and appropriate to fulfill the contract or to process financial accounting and to comply with legal obligations will be transferred to external service providers. Processing by us is carried out in accordance with your instructions or legal requirements. legal basis: Your personal data is processed and transferred to third parties in accordance with Art. 6 para. 1 lit. b) GDPR and serves to fulfill the contract between you and us. Otherwise, we only pass on data to third parties if there is a legal obligation to do so, Art. 6 para. 1 lit. c) GDPR or if there is a legitimate interest in doing so, Art. 6 para. 1 lit f. GDPR. This is the case, for example, when this is necessary to pursue our claims. erasure: Your data will be deleted as soon as the data is no longer required to fulfill contractual or legal duties of care and to deal with any warranty and comparable obligations. This does not affect the legal storage obligations.

To maintain our online presence, we use an Internet service provider whose server the website is stored (hosting) and makes our site available on the Internet. In doing so, the Internet service provider processes contact data, content data, contract data, usage data, inventory data as well as meta and communication data on our behalf. Name and address of the Internet service provider: ALL-INKL.COM — Neue Medien Münnich Hauptstraße 68, 02742 Friedersdorf DE You can view its privacy policy here: https://all-inkl.com/datenschutzinformationen/ legal basis: The Internet service provider processes the above data on our behalf, Art. 28 GDPR. Data processing is based on our legitimate interest in the efficient and secure provision of our website, Art. 6 para. 1 lit. f) GDPR.

If you contact us via e-mail, social media, telephone, fax, post, our contact form or otherwise and provide us with personal data such as your name, telephone number or e-mail address or provide further information about yourself or your request, this data will be stored and further processed by us to process your request. legal basis:If you have submitted your request via our contact form, the legal basis for processing your data is Art. 6 para. 1 lit. a GDPR. If you submit your request as part of a contractual or pre-contractual relationship with us, the legal basis for processing your data is Art. 6 para. 1 lit. b. GDPR. If your request does not fall under one of the above categories, our legitimate interest in processing your data is to answer your request properly and in your interest, Article 6 (1) (f) GDPR. erasure: The personal data we collect will be deleted if it is no longer required. We review the requirement every 2 years. You can also revoke data processing at any time.

If you apply to us, we process the personal data you provided to us during the application process. If you send the data by e-mail or via a contact form on our online presence, the processing is carried out electronically. If an employment contract is concluded following the application process, we will store your data for the purpose of processing the employment relationship in compliance with legal regulations. purpose: The purpose is to process the application process. legal basis: The legal basis for processing your data for the purpose described above is Art. 6 para. 1 lit. b GDPR. erasure: If an employment contract is not concluded, your data will be deleted after completion of the application process or no later than 2 months after its conclusion. This does not apply if legal provisions prevent deletion or if further storage of your data is necessary for the purpose of providing evidence, for example in proceedings under the General Equal Treatment Act (AGG). The application process is considered complete when the rejection is sent to you. Prevention: You also have the right to withdraw your application or request the deletion of your personal data at any time.

You have the option to register on our website and create a user account in order to access specific content on our website. This requires the provision of personal data resulting from the input mask. The data requested there includes in particular your name, password and email address. We store and process this data to give you access to your user account. You can change or delete the data at any time. The data will not be passed on to third parties unless it is used to process the contract. To protect you and us from abusive registrations, we store the IP address used during registration, as well as the date and time of registration. This data will not be shared with third parties. legal basis: We process your data on the basis of Article 6 (1) (b) GDPR for the purpose of providing your user account. erasure: The personal data, as well as IP address, date and time, are stored until the purpose for this no longer applies. The data collected during registration will be deleted as soon as the associated account on our website is deleted or changed**: ** You can delete your account at any time or request that the above-mentioned data controller delete it.

We send out a newsletter at regular intervals to inform our customers and business partners and interested parties about our offers and related news. You have the option of signing up for our newsletter on our website and, by signing up, to consent to receive the newsletter. When you subscribe to our newsletter, it is mandatory to provide your email address. We save the email address so that we can send you the newsletter. The provision of further data, such as title or name, is voluntary and is used to be able to address you personally. As soon as you subscribe to our newsletter, you will receive a confirmation email to the email address you provided when signing up in a so-called double opt-in process. There is a link in this email. By clicking on this link, you confirm that you would like to receive the newsletter. This ensures that your email address was not misused by a third party when you signed up. For the same reason, we save the date and time of registration and the IP address assigned to you when you logged in. We do not share the above data with third parties. legal basis: The legal basis for processing your data is Article 6 (1) (a) GDPR. Deletion: The erasure The email address is sent either if you have not clicked on the confirmation link 1 month after sending the confirmation email in the double opt-in procedure or immediately after you have unsubscribed from our newsletter. revocation: You can withdraw your consent to receive the newsletter at any time and unsubscribe from the newsletter. We offer the following options for you to declare your withdrawal:

• Click on the link provided in the newsletter

• through the contact details provided in the legal notice of our website

According to the GDPR, you have the following rights, which you can assert at any time from the person responsible named in Section 1 of this Privacy Policy:

• Right to information: In accordance with Article 15 GDPR, you can request confirmation as to whether and which personal data we process from you. In addition, you can request information from us free of charge about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right of correction, deletion, restriction of processing or objection, the existence of a right of appeal and the origin of your data, provided that it has not been collected from us. You also have the right to information as to whether your personal data has been transferred to a third country or to an international organization. If this is the case, you have the right to obtain information about the appropriate guarantees in connection with the transfer.

• Right to rectification: In accordance with Article 16 GDPR, you can request that incorrect or incomplete personal data stored by us and concerning you be corrected.

• Right to delete: In accordance with Article 17 GDPR, you have the right to request the deletion of your personal data stored by us, unless we need to process it for the following purposes:

  • to fulfill a legal obligation,

  • to assert, exercise or defend legal claims,

  • to exercise the right to freedom of expression and information, or

  • for reasons of public interest referred to in Article 17 (3) (c) and (d) GDPR.

• Right to restriction: In accordance with Article 18 GDPR, you have the right to request that the processing of your personal data be restricted if

  • the accuracy of the data is disputed by you, for a period of time that enables us to verify the accuracy of the personal data,

  • the processing of your data is unlawful, but you refuse to delete it and instead demand that the use of the data be restricted,

  • We no longer need the personal data for processing purposes, but you need the data to assert, exercise or defend legal claims

  • You have filed an objection to the processing of your data in accordance with Article 21 GDPR, but it is not yet clear whether the legitimate reasons that entitle us to further processing despite your objection outweigh your rights.

• Right to be informed: If you have asserted the right to correct, delete or restrict processing against us, we are obliged to notify all recipients to whom the personal data concerning you has been disclosed of the correction or deletion of the data or their restriction of processing that you have requested, unless this proves impossible or involves disproportionate effort. You have the right to be informed by us about these recipients.

• Right to data portability: In accordance with Article 20 GDPR, you can request that we receive the personal data relating to you that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another person responsible.

• Right to lodge a complaint: According to Art. 77 GDPR, you have the right to complain to a supervisory authority. To do this, you can contact the supervisory authority of your usual place of residence, your place of work or our company headquarters. Click on the link provided in the newsletter for this purpose

• through the contact details provided in the legal notice of our website

Dispatch by shipping service provider

We have commissioned the following shipping service provider to send our newsletter: The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Atlanta, GA 30308, USA. You can view its privacy policy here: https://mailchimp.com/legal/privacy/.Der Shipping service provider is based outside the EU. It is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law. The shipping service provider can use your data in pseudonymous form, i.e. without attribution to a user, to optimize or improve its own services, e.g. to technically optimize the delivery and presentation of newsletters or for statistical purposes. However, the shipping service provider is not entitled to write to you himself or to pass on your data to third parties. legal basis: The shipping service provider works for us on the basis of our legitimate interests in properly sending the newsletter in accordance with Art. 6 para. 1 lit. f DSGVO and within the framework of an order processing contract in accordance with Art. 28 para. 3 p. 1 GDPR.

Evaluation of user behavior

If you have consented to this, we will evaluate your user behavior when sending the newsletter. For this purpose, our newsletter contains tracking pixels and tracking links. This allows us to see whether and when you opened the newsletter and whether and which links you clicked on in the newsletter. purpose: We evaluate the newsletter as described above in order to be able to measure a statistical evaluation of the success or failure of our newsletter. legal basis: The legal basis for processing your data is Article 6 (1) (a) GDPR. prevention: You can withdraw your consent to receive the newsletter at any time using the options given above. erasure: We will delete your data after you have withdrawn your consent.

In accordance with Article 7 (3) GDPR, you have the right to withdraw your consent to the processing of your data by us at any time. The revocation you have declared does not change the lawfulness of the processing of your personal data up to the time of revocation.

For reasons arising from your particular situation, you have the right to object at any time to the processing of personal data concerning you, which is carried out on the basis of a balance of interests (Art. 6 para. 1 lit. f GDPR). This is particularly the case when data processing is not necessary to fulfill a contract. If you exercise your right to object, please explain the reasons. We will then no longer process your personal data unless we can prove to you that compelling legitimate reasons for data processing outweigh your interests and rights.

Irrespective of the above, you have the right to object at any time to the processing of your personal data for advertising and data analysis purposes.

Please send your objection to the contact address of the person responsible given above.

On our website, we use “Google (Invisible) reCAPTCHA”, a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

The service enables us to check whether certain actions or inputs are carried out by a person or improperly by a bot, i.e. by a computer in an automated process. For this purpose, Google (Invisible) reCAPTCHA processes information about your user behavior on our website. In addition, your IP address is transmitted to a Google server. Google (Invisible) reCAPTCHA uses, among other things, cookies (see the term above under the heading Cookies), which are stored in your browser's cache and which enable an analysis of your use of our website. For more information on how data is collected and processed, please see Google's privacy policy, which can be found here: http://www.google.de/intl/de/policies/privacy. purpose: In the above

The purpose of our use of the service lies in our interests. legal basis: We use Google (Invisible) reCAPTCHA based on our legitimate interest in the secure and efficient provision and optimization of our online offering, Art. 6 para. 1 lit. f GDPR. prevention: On the use and prevention of cookies, we refer to the information given above under the heading “Cookies”. If you are not logged in to your Google account when you visit our site, the IP address transmitted to Google via the service will not be combined with other data from Google. You must therefore log out of Google before you visit our site if you want to prevent your IP address from being combined with other data. Google has submitted to the Privacy Shield Agreement concluded between the European Union and the USA and has certified itself. As a result, Google is committed to complying with the standards and regulations of European data protection law. For more information, see the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Information about the third party provider:

Seat within the EU: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, fax: +353 (1) 436 1001.

• Privacy Policy https://www.google.com/intl/de/policies/

On our website, we use “Google Web Fonts”, a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

The service enables us to integrate the display of external fonts (web fonts) into the design of our website and output them correctly when displaying the website. This gives us certain design options with which we want to make the design of our website more user-friendly. These web fonts are integrated by a server call. From this server, the fonts are delivered compressed to your browser and unpacked there. This server is regularly located in the USA. If you visit one of our pages on which we integrate Google Fonts, it will be transmitted to Google which of our websites you have visited. In addition, the IP address of the browser of the visitor's device is stored by Google. purpose: The above mentioned interests represent the purpose of using Google Web Fonts. legal basis: We use Google Web Fonts based on our legitimate interest in optimizing and designing our online offering, Art. 6 para. 1 lit. f DSGVO** . **

Information about the third party provider:

Seat within the EU: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, fax: +353 (1) 436 1001.

• Terms of use: http://www.google.com/analytics/terms/de.html

• Data protection overview: http://www.google.com/intl/de/analytics/learn/privacy.html

• Privacy Policy: http://www.google.de/intl/de/policies/privacy

• Use of data by Google when you use websites or apps from our partners: https://www.google.com/intl/de/policies/privacy/partners

• Use of data for advertising purposes: http://www.google.com/policies/technologies/ads

• Personalized advertising by Google: http://www.google.de/settings/ads

• Google has signed up to the agreement between the European Union and the USA Privacy Shield Agreement submitted and certified. As a result, Google is committed to complying with the standards and regulations of European data protection law. For more information, see the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

We operate online presences within the social networks listed below. If you visit one of these sites, your usage data will be collected and processed by the respective provider. This is usually done using cookies, which are stored on the device you are using. For the term cookie, see the corresponding heading above. Cookies are used to store your usage behavior and interests and create corresponding user profiles. In the user profiles, data can also be stored regardless of the device you are using. This is particularly the case if you are a member of the respective platform and logged in to it.

The data collected is usually used by the provider for advertising and market research by creating user profiles from your usage behavior. These in turn can be used by providers to show you interest-based advertising. You have a right of withdrawal against the creation of user profiles. To exercise this, you must contact the respective provider. If you have an account with the provider, your usage data can be linked to it. To prevent such linking of your data, you can log out of the provider's service before visiting our site.

For what purpose and to what extent data is collected by the provider, you can find out in the respective data protection declarations of the providers provided below. We ourselves have no influence on which data is collected and how this data is used by the provider. If you want to request detailed information here or make use of your rights as a data subject, you can most effectively do this yourself, as only the respective providers have access to your data.

We would like to point out that your user data can be transferred and processed outside the European Union. In this case, there is a risk that the enforcement of your rights as a data subject may be made more difficult. Those US providers that are certified under the Privacy Shield have committed themselves to complying with EU data protection standards. Information on whether the respective provider has such a certificate can be found in the information on the providers listed below.

legal basis: If you have been asked for consent to data processing by one of the following providers, the legal basis for processing is Art. 6 para. 1 lit. a GDPR. In addition, your data is processed on the basis of our legitimate interests in getting in touch with you and communicating with you, Art. 6 para. 1 lit. f. GDPR. prevention: For the respective options for objection (opt-out), we refer to the information provided by the providers linked below.

Twitter is a service provided by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107 — USA
Headquarters in the EU: Twitter Inc., 26 Fernian St, Dublin — Ireland

• Privacy policy available at: https://twitter.com/de/privacy

• Opt-out: https://twitter.com/personalization

• Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active

XING is a service of XING AG, Gänsemarkt 43, 20354 Hamburg — Germany

• Privacy policy and opt-out option available at: https://privacy.xing.com/de/datenschutzerklaerung

LinkedIn is a service provided by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043 — USA
Headquarters in the EU: LinkedIn, Hofstatt 4th Floor, Sendlinger Str. 12, 80331 Munich — Germany

• Privacy policy available at: https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy

• Opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

• Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active

Facebook is a service provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304 — USA.
Headquarters in the EU: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 — Ireland

• Privacy policy available at: https://www.facebook.com/about/privacy/

• Opt-out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com

• Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

On our website, we use “Google Analytics”, a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

We use Google Analytics to record and statistically evaluate visitor flows on our website. Among other things, Google Analytics collects data about which website you came to our website from (so-called referrer), which sub-pages of the website you accessed or how often and for how long a subpage was viewed and what interactions you made. In order to collect and store this data, Google Analytics places a cookie on the device you are using (see the term cookies above). We use the anonymizeIP function to anonymize your IP address so that it is abbreviated and can no longer be associated with your visit to our website. Other transmitted information is not assigned to or linked to the anonymized IP address by Google. The information generated in this way is transferred to Google servers in the USA and stored there. Google may share this personal data collected via the technical process with third parties. We have concluded an order processing agreement with Google. Google is then entitled and obliged to evaluate the information obtained for us and to prepare statistical reports for us on the type and extent of website use. These statistics enable us to constantly improve our offering, carry out a cost-benefit analysis of our Internet marketing and make our website more interesting and user-friendly for you as a user. legal basis: We use Google Analytics based on our legitimate interest in the analysis, optimization and economic operation of our online offering, Art. 6 para. 1 lit. f DSGVO. erasure: The data collected and transmitted by us in this way is automatically deleted after 26 months. prevention: You can prevent cookies from being saved by downloading and installing the browser add-on provided by Google. It is available at https://tools.google.com/dlpage/gaoptout?hl=de. However, you may then no longer be able to fully use all functions of our website. Alternatively, you can prevent cookies from being saved by setting a so-called opt-out cookie, which will prevent data from being collected from you on our website in the future. To do so, please click on the following <Link>. You also have the option to prevent cookies from being saved by setting this in your browser. You can delete cookies that have already been set at any time.

Information about the third party provider:

Seat within the EU: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, fax: +353 (1) 436 1001.

• Terms of use: http://www.google.com/analytics/terms/de.html

• Data protection overview: http://www.google.com/intl/de/analytics/learn/privacy.html

• Use of data by Google when you use websites or apps from our partners: https://www.google.com/intl/de/policies/privacy/partners

• Use of data for advertising purposes: http://www.google.com/policies/technologies/ads

• Personalized advertising by Google: http://www.google.de/settings/ads

• Google has signed up to the agreement between the European Union and the USA Privacy Shield Agreement submitted and certified. As a result, Google is committed to complying with the standards and regulations of European data protection law. For more information, see the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

On our website, we use “Google Ads”, a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Ads is a service for displaying Internet advertising in the form of ads. The ads are displayed as search results in search engine results or on the Google advertising network. We use Google Ads to define specific keywords (keywords). Our ads are displayed by Google in the search engine results when you use Google's search engine to retrieve a search result that is associated with the keyword. In the Display Network, the ad is displayed on related pages. If you click on one of the ads, you will be redirected to the website advertised by us. This is where Google Ads sets a cookie (see the term above under the heading Cookies). This allows both Google and us to see whether you have reached our site via our ad and whether you have taken any further action here, such as buying something, using a contact form or calling us. For this purpose, the cookie set collects the pages you visit, including your IP address, and transfers them to Google servers in the USA (conversion tracking). Google evaluates this data in order to produce a report with statistical statements about the number of visitors generated through the advertising and the success of the advertising campaign. The reports include the total number of users who were redirected to our website via our ads. In addition, the reports include information about the users' devices and browsers, at which locations the users were located, at what times the ad was clicked. However, the reports do not contain any information that would personally identify you as a user of our site. purpose: The above mentioned interests represent the purpose of using Google Ads. legal basis: We obtain your consent to use this service via a so-called opt-in. This means that the cookie, tracking pixel, or similar methods used to process your personal data via this service will only be activated if you have consented to this. The legal basis is Article 6 (1) (a) GDPR. If you are in Germany and have not yet reached the age of 16 (in Austria and Switzerland the age of 14), you are not yet in a position to provide effective data protection consent. We regard your opt-in as your reasonable expectation with regard to the use of cookies. In this case, we rely on Art. 6 (1) lit. f GDPR as the legal basis. In this case, our legitimate interests lie in the user-friendly design of our online offering and our business interest in collecting, storing and evaluating the data material. Prevention: Cookies that have already been set can be deleted at any time via the settings in your browser.

Information about the third party provider:

Seat within the EU: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, fax: +353 (1) 436 1001.

• Terms of use: http://www.google.com/analytics/terms/de.html

• Data protection overview: http://www.google.com/intl/de/analytics/learn/privacy.html

• Use of data by Google when you use websites or apps from our partners: https://www.google.com/intl/de/policies/privacy/partners

• Use of data for advertising purposes: http://www.google.com/policies/technologies/ads

• Personalized advertising by Google: http://www.google.de/settings/ads

• Google has signed up to the agreement between the European Union and the USA Privacy Shield Agreement submitted and certified. As a result, Google is committed to complying with the standards and regulations of European data protection law. For more information, see the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

On our website, we use “Google Remarketing”, a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Remarketing is a feature of Google AdWords (see Google AdWords heading above). Google Remarketing allows us to target you on the Google Display Network with advertising banners or text ads. Google integrates so-called tracking pixels on the pages of our website on which we have activated the service. If you visit one of our pages, the tracking pixel sets an individual cookie on the device you are using. With regard to the term cookies, we refer to the explanations above under the corresponding heading. The cookie stores information, namely which websites you visited, which content you are interested in and which offers you have clicked on. In addition, information about the browser and operating system you use, referring websites, your visit time and other information about the use of the online offer are stored. In addition, your IP address is also collected and transferred in pseudonymized form to external Google servers in the USA, unless you have expressly allowed Google to process the data without pseudonymization. purpose: The use of Google Remarketing allows us to display our advertisements to you in a more targeted manner. This enables us to present you with ads that match your interests. legal basis: We obtain your consent to use this service via a so-called opt-in. This means that the cookie, tracking pixel, or similar methods used to process your personal data via this service will only be activated if you have consented to this. The legal basis is Article 6 (1) (a) GDPR. If you are in Germany and have not yet reached the age of 16 (in Austria and Switzerland the age of 14), you are not yet in a position to provide effective data protection consent. We regard your opt-in as your reasonable expectation with regard to the use of cookies. In this case, we rely on Art. 6 para. 1 lit. f DSGVO as the legal basis. In this case, our legitimate interests lie in the user-friendly design of our online offering and our business interest in collecting, storing and evaluating the data material. Prevention: Cookies that have already been set can be deleted at any time via the settings in your browser.

Information about the third party provider:

Seat within the EU: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, fax: +353 (1) 436 1001.

• Terms of use: http://www.google.com/analytics/terms/de.html

• Data protection overview: http://www.google.com/intl/de/analytics/learn/privacy.html

• Privacy Policy: http://www.google.de/intl/de/policies/privacy

• Use of data by Google when you use websites or apps from our partners: https://www.google.com/intl/de/policies/privacy/partners

• Use of data for advertising purposes: http://www.google.com/policies/technologies/ads

• Personalized advertising by Google: http://www.google.de/settings/ads

• Google has signed up to the agreement between the European Union and the USA Privacy Shield Agreement submitted and certified. As a result, Google is committed to complying with the standards and regulations of European data protection law. For more information, see the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

On our website, we use “Bing Ads”, a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

Bing Ads is a service for displaying Internet advertising in the form of ads. The ads are displayed as search results in search engine results or on the Microsoft advertising network. We use Bing Ads to set specific keywords (keywords). Our ads are displayed by Microsoft in the search engine results when you use the Bing search engine to retrieve a search result that is associated with the keyword. In the Display Network, the ad is displayed on related pages. If you click on one of the ads, you will be redirected to the website advertised by us. This is where Bing Ads sets a cookie (see the term above under the heading Cookies). This allows both Microsoft and us to see whether you have reached our site via our ad and whether you have taken any further action here, such as making a purchase, using a contact form or calling us. For this purpose, the cookie set collects the pages you visit, including your IP address, and transfers them to Microsoft servers in the USA (conversion tracking). Microsoft evaluates this data in order to produce a report with statistical statements about the number of visitors generated through the advertising and the success of the advertising campaign. The reports include the total number of users who were redirected to our website via our ads. In addition, the reports include information about the users' devices and browsers, at which locations the users were located, at what times the ad was clicked. However, the reports do not contain any information that would personally identify you as a user of our site. purpose: The ads allow us to direct targeted traffic flows to our pages. The statistical evaluations and reports generated by Microsoft enable us to optimize our ads. legal basis: We use Bing Ads based on our legitimate interest in the analysis, optimization and economic operation of our online offering, Art. 6 para. 1 lit. f DSGVO. prevention: You can prevent cookies from being set by setting this in your browser. Cookies that have already been set can be deleted from your browser. It is also possible to object to the use of interest-based advertising by clicking on the following link and manually deactivating the corresponding options http://choice.microsoft.com/de-de/opt-out

Information about the third party provider:

Headquarters within the EU: Walter-Gropius-Straße 5, 80807 Munich, tel. +49 89 3176 0

• Data protection overview: https://advertise.bingads.microsoft.com/de-de/ressourcen/Richtlinien/richtlinien-zur-datensicherheit-und-datnschutzerklaerung

• Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement

Microsoft has submitted to the Privacy Shield Agreement concluded between the European Union and the USA and has certified itself. As a result, Microsoft is committed to complying with the standards and regulations of European data protection law. For more information, see the following linked entry: https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active

On our website, we use the Facebook Pixel, Custom Audiences and Facebook Conversion feature from Facebook Inc. 1 Hacker Way, Menlo Park, CA 94025, USA.

Facebook Pixel is an analysis tool that allows us to evaluate the effectiveness of the advertisements we place on Facebook (so-called “Facebook ads”). It enables us to address target groups for our advertisements. This enables us to only display our Facebook ads to Facebook users who have previously visited one of our websites. We can also use Facebook Pixel to see whether you were redirected to our website after you clicked on one of our Facebook ads. This enables us to show you advertisements that are tailored to your interests. For this purpose, we have implemented a Facebook tracking pixel on our website. This is a small graphic that enables log file recording and log file analysis. When you visit our website, a direct connection to the Facebook servers is established. To the best of our knowledge, Facebook receives information about which page of our website you have visited or which of our Facebook ads you have clicked on. If you are logged in to Facebook, Facebook can associate your visit to our website or the click on our Facebook ads with your Facebook account. It is also possible that Facebook may read and store your IP address and other identifiers, even if you are not logged in to Facebook. Details of how the Facebook pixel works can be found here: https://www.facebook.com/business/help/651294705016616. We have no influence on the quantity, quality or storage time of the transferred data. Facebook may share your data with third parties. Facebook is a participant of the Privacy Shield Agreement and is certified to process data in accordance with European standards. purpose: We use Facebook pixels to show you interesting advertising and to make our website more attractive. legal basis: We obtain your consent to use this service via a so-called opt-in. This means that the cookie, tracking pixel, or similar methods used to process your personal data via this service will only be activated if you have consented to this. The legal basis is Article 6 (1) (a) GDPR. If you are in Germany and have not yet reached the age of 16 (in Austria and Switzerland the age of 14), you are not yet in a position to provide effective data protection consent. We regard your opt-in as your reasonable expectation with regard to the use of cookies. In this case, we rely on Art. 6 (1) lit. f GDPR as the legal basis. In this case, our legitimate interests lie in the user-friendly design of our online offering and our business interests in collecting, storing and evaluating the data material. prevention: You can deactivate Facebook Custom Audiences by logging into your Facebook account and setting this up under the following link https://www.facebook.com/settings/?tab=ads #

Information about the third party provider:

Headquarters within the EU: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

• Privacy Policy: https://www.facebook.com/policy.php

• Facebook pixels: https://www.facebook.com/business/help/651294705016616

We also take state of the art technical and organizational security measures to comply with the provisions of data protection laws and to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorized access by third parties.

This privacy policy is currently valid and was last updated in March 2020. Due to changes in legal or regulatory requirements, it may be necessary to adapt this privacy policy.
This privacy policy was created with the help of SOS Recht. The privacy statement generator can be found here. SOS Recht is an offer from Müller.legal Rechtsanwälte Partnerschaft based in Berlin.