Guides

Lead distribution in practice.

Hands-on guides for your lead trading – from setup and distribution to revenue optimization.

All guides

Practical know-how for your lead trading

Hands-on guides – from building lead distribution to safeguarding quality.

Distribution

Automated Lead Distribution

How a seamless, rule-based process automatically validates, distributes, and bills up to 300 leads per month — including complaint management, partner access, and a calculation example on time savings.

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Quality

Data Consistency in Lead Management

Even small differences in spelling — "iPhone" vs. "Apple iPhone" — can misroute leads and distort billing. How standard values, mapping, and validation prevent this.

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Setup

Building a Lead Distribution System: A Step-by-Step Guide

Anyone who wants to distribute and sell leads professionally needs a well-designed system. This guide takes you from the initial concept to scalable lead distribution in seven steps — practical and to the point.

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Distribution

Distributing Leads by Postal Code and Radius: How It Works

A lead's location often determines its value before the first call is even made. This guide shows how to cleanly assign leads to the right buyer using postal code, radius and region, and how to avoid typical mistakes.

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Getting started

Starting Your Own Lead Business: Checklist and FAQ

Do you want to sell or broker leads and turn that into a viable business? This checklist guides you from the business model through the right vertical to your first paying buyers — step by step and grounded in practice.

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Revenue

More Revenue Per Lead with Multisale — Including a Worked Example

Selling the same lead to several buyers can noticeably increase your revenue per inquiry. Where the opportunities lie, where the limits run, and how much you can fairly sell — with a concrete worked example for practice.

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Quality

Qualifying Leads Correctly: 5 Tips for Fewer Complaints

Poor lead data costs money, time, and trust. With five field-tested steps, you check leads systematically for authenticity, completeness, and sales readiness before distributing them, noticeably lowering your complaint rate.

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Get started

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