How can an online portal offer its users real added value and at the same time open up new sources of revenue? This case study shows how a digital portal with Leadnodes converted targeted user inquiries into qualified leads — automating processes, involving partners efficiently and growing sustainably with smart lead management.
An online portal wanted to offer its users additional added value by enabling them to directly make inquiries about the portal's topics. At the same time, the targeted transfer of these inquiries to partner companies should create an additional source of revenue. Leadnodes was implemented to capture and validate these inquiries as leads and automatically assign them to the right customer.
With the introduction of lead nodes, the portal was able to centrally record all inquiries, automatically validate them and distribute them to the appropriate partner companies based on topics. The platform not only facilitated customer and segment management, but also automated billing per lead and complaint management. Comprehensive reporting provided insight into performance and profitability at all times.
Users of the portal now benefit directly from the opportunity to make specific inquiries about specific topics on the portal. Using special forms, they can simply request information or offers about the services and products covered on the portal. These inquiries are recorded as leads and immediately forwarded to partner companies that are qualified to process and fulfill them.
The portal was able to create lead segments for various subject areas that exactly matched the products and services offered. This segmentation helped to structure leads precisely according to the requirements of the partner companies and to ensure that each lead reaches the appropriate target group.
The funnel forms in the portal were designed in such a way that users could submit their request directly on a specific topic on the portal. The leads were immediately recorded in lead nodes, which enabled quick processing and referred users without long waiting times.
Leadnodes automatically validated all captured leads so that incomplete or incorrect data was immediately sorted out. This ensured that partner companies only received reliable and high-quality leads for further processing.
The partner companies could be easily managed via the platform and leads could be distributed to them in real time. Rule-based distribution rules ensured that leads were only forwarded to the right customers, which increased the success of further processing.
Leadnodes enabled the portal to automatically bill partner companies for the costs per lead. This was done transparently and could be adjusted for each customer, which contributed to simple and fair billing.
Partner companies could simply complain about faulty or unusable leads via complaint management. This helped to increase partner satisfaction by allowing complaints to be handled transparently and efficiently.
With Leadnodes' reporting dashboard, the portal was able to view important key figures such as turnover, generation costs and complaints at any time. This enabled precise analysis and control of lead generation and provided a reliable basis for data-driven decisions.
Users received direct access to relevant offers via simple forms and were able to submit inquiries quickly and easily — tailored to their interests.
Pure requests for information turned into valuable leads, which were sold specifically to partners — an additional revenue stream for the portal.
The leads were structured thematically and qualitatively in such a way that each partner only received inquiries that were relevant and usable for them.
Automated checks ensured that only complete and valid leads were forwarded — which significantly increased the satisfaction of partner companies.
Each lead was automatically recorded, assigned and billed — individually adaptable, comprehensible and without additional effort.
Leadnodes, the online platform for lead trading & management. Generate, validate, automatically distribute and bill your own leads.
