How can an online portal offer its users real value while opening up new revenue streams at the same time? This case study shows how a digital portal used Leadnodes to turn targeted user inquiries into qualified leads – automating processes, integrating partners efficiently, and growing sustainably with smart lead management.
An online portal wanted to offer its users additional value by enabling them to submit inquiries directly on the topics covered by the portal. At the same time, forwarding these inquiries in a targeted way to partner companies was meant to create an additional revenue stream. Leadnodes was implemented to capture these inquiries as leads, validate them, and automatically assign them to the right customers.
How it was implementedSubmit targeted inquiries on the portal's topics.
Create segments based on topic-specific products.
Capture leads through various funnel forms on the portal.
Automatically check and qualify captured leads.
Clear customer management and rule-based real-time distribution.
Cost billing per lead for customers.
How Leadnodes was introduced – and the value the platform created for users, partner companies, and the portal's entire lead management.
The portal's users now benefit directly from the ability to submit targeted inquiries on specific portal topics. Through dedicated forms, they can easily request information or offers about the services and products covered on the portal. These inquiries are captured as leads and immediately forwarded to qualified partner companies.
The portal was able to create lead segments for various topic areas that matched the products and services offered precisely. This segmentation helped to structure the leads accurately according to the requirements of the partner companies and to ensure that each lead reached the right target audience.
The funnel forms on the portal were designed so that users could submit their inquiry directly on a specific portal topic. The leads were captured in Leadnodes instantly, enabling fast processing and forwarding users without long waiting times.
Leadnodes validated all captured leads automatically, so that incomplete or faulty data was filtered out immediately. This ensured that partner companies only received reliable, high-quality leads for further processing.
Partner companies could be managed easily through the platform and leads distributed to them in real time. Rule-based distribution rules ensured that leads were forwarded only to the right customers, which increased the success of further processing.
Leadnodes enabled the portal to automatically charge partner companies for the cost per lead. This was done transparently and could be customized per customer, contributing to simple and fair billing.
Partner companies could easily file complaints about faulty or unusable leads through the complaint management system. This helped increase partner satisfaction by enabling transparent and efficient handling of complaints.
With the Leadnodes reporting dashboard, the portal could view key metrics such as revenue, generation costs, and complaints at any time. This enabled precise analysis and control of lead generation and provided a reliable basis for data-driven decisions.
Leadnodes became the online portal's central lead management platform – with real value for users and an additional revenue channel.
„Thanks to Leadnodes, the portal was able not only to create real value for its users but also to optimize its business processes and build an additional revenue channel.“
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