Weighted distribution is a distribution model in which buyers do not receive equal shares of leads but a defined percentage share. A buyer with a weight of 50% receives twice as many leads as one with 25%. The weights are typically based on budget, performance or contractually agreed volume.
How it works
Weighted distribution is a variant of round-robin: instead of handing out one lead to each buyer in turn, the order is controlled so that over time each buyer receives exactly their share.
- Set weights: Each buyer is assigned a share, for example 50/30/20.
- Normalize shares: The sum of all weights equals 100%, or the system converts relative values automatically.
- Assign by quota: Across many leads, the actual distribution converges on the target ratio.
- Ongoing correction: If a buyer drops out due to capacity or filters, their share is spread across the remaining buyers.
Example
A portal distributes 200 leads per day across three buyers with weights of 50 / 30 / 20:
- Buyer A (50%): about 100 leads
- Buyer B (30%): about 60 leads
- Buyer C (20%): about 40 leads
If Buyer C raises their budget and their weight rises to 40%, while A is adjusted to 40% and B to 20%, the distribution shifts the next day to roughly 80 / 40 / 80 leads — without any manual intervention on your part.
How Leadnodes does it
In Leadnodes you set weights directly per buyer and combine them with criteria-based routing: first the system filters out the matching buyers, then weighting distributes the leads among them by quota. This lets you serve premium partners with higher volume without excluding smaller buyers entirely. Reporting and billing show you at any time whether the actual distribution matches the target ratio.
FAQ
How quickly does the target ratio settle in?
Across small quantities it can fluctuate; across many leads the distribution settles precisely on the set weights. At 20 leads the deviation is larger than at 2,000.
What happens when a buyer reaches their limit?
When a buyer reaches their capacity limit, they are skipped and their share is redistributed to the remaining buyers until capacity frees up again.
How does it differ from plain round-robin?
Plain round-robin distributes evenly — every buyer receives the same number of leads. Weighted distribution additionally accounts for different shares per buyer.
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