Delivery is the final step in a lead's journey: the technical handover to the buyer. After a lead has arrived, been validated, qualified, and assigned to a recipient, it actually has to land with the buyer, ideally as fast as possible, in the right format, and with all relevant fields. This is where a smooth process separates itself from one that fails at the interface.
Delivery is therefore the bridge between lead distribution and the buyer's operational system.
Common delivery channels
Several routes are available for delivery, differing in speed and depth of integration:
- API: direct, structured handover in real time, usually via an HTTP request with defined fields.
- Webhook: the lead is automatically sent to a URL configured by the buyer as soon as it becomes available.
- CSV export: bundled handover of multiple leads, suited to batch-based processing.
- CRM integration: the lead lands directly in the buyer's target system, for example as a new record.
Example
An installer uses a CRM and wants to see leads in sales immediately. The operator sets up a webhook: as soon as a matching solar lead is validated, it is sent as an HTTP request to the CRM's endpoint URL. Within a few seconds of submission, the contact appears in the sales system along with its consent proof, with no manual import.
What makes delivery reliable
Beyond the channel, field structure, character set, and error handling matter. A robust delivery process confirms receipt, retries failed handovers, and logs every attempt. This makes it possible to trace later which lead was delivered when and with what result. It is also important that carried proofs, such as the double opt-in, remain intact during the handover.
How Leadnodes does it
Leadnodes delivers leads through the channels best suited to the buyer: API, webhook, CSV export, or direct integration into common systems. The handover usually happens in real time, immediately after validation and routing. Carried metadata such as source and consent status stays attached to the lead. Failed attempts are detected, and reporting shows the delivery status per lead and buyer, GDPR-compliant and hosted in Germany.
FAQ
Which delivery channel is best?
That depends on the buyer. Those who need fast reaction choose API or webhook. For batch-based analysis, a CSV export can make sense.
What happens if a delivery fails?
A robust process retries the handover according to defined rules and logs the error, so that no lead is silently lost.
Is the consent proof delivered along with the lead?
Ideally yes. Carried proofs should be part of the handover so that the buyer can see where the consent came from.
Would you like to see how Leadnodes delivers leads into your systems? Book a demo.