Ping-Post is a two-stage real-time process for selling leads. It deliberately separates two actions: offering a lead anonymously and the subsequent handover of the full contact data. Within lead distribution, Ping-Post is considered an especially privacy-friendly distribution model.
How it works
Step 1: Ping
In the Ping, only anonymized key data is sent to all matching buyers, for example ZIP code, vertical, and region, but neither name nor phone number. On this basis, each buyer decides whether and at what price they want the lead.
Selection
From the responses, the system selects the winner. Several rules are possible: the highest bid, first-come (whoever accepts first), Round-Robin (rotating), or a fixed priority for individual buyers.
Step 2: Post
Only now, in the Post, does the selected buyer receive the full record with all contact data. If the first buyer declines or does not respond in time, an automatic fallback kicks in: the lead goes to the next in line. This way, no lead is lost.
Example
A heat-pump lead from the Stuttgart region is pinged. Five installers cover the area and submit bids: 44, 41, 39, 36, and 33 euros. The highest bidder at 44 euros wins and receives the full data in the Post. If they do not respond within 90 seconds, the bid of 41 euros automatically moves up, without any manual intervention.
Advantages
- Data protection: full contact data flows only after purchase, not already at the inquiry stage.
- Price competition: multiple buyers compete, which raises the achievable price.
- No lead loss: the fallback ensures every sellable lead finds a buyer.
- Fair by rule: selection follows fixed, traceable rules.
GDPR friendliness
Ping-Post is data-minimizing in the sense of the GDPR: personal data is handed over only to the party that actually acquires the lead. All other buyers see nothing but anonymous key data. This reduces the number of data recipients to the necessary minimum. A clean lead qualification beforehand remains a prerequisite.
Common misconceptions
Ping-Post is occasionally confused with automatic multiple sales. That is wrong: Ping-Post is a process for selecting a single winner, not a model that automatically sells the same lead to many buyers. Whether a lead is sold exclusively or multiple times is a separate decision. Likewise, Ping-Post does not replace the upstream check; the pre-ping handles that.
How Leadnodes does it
Leadnodes implements Ping-Post as one of its distribution models in real time. The anonymous preliminary inquiry accounts for ZIP code, radius, vertical, and priority. For selection, bid, first-come, Round-Robin, and priority are available, and the automatic fallback prevents lead losses. Because full data is handed over only in the Post, the process works in a data-minimizing way, fitting GDPR-compliant operation with hosting in Germany.
FAQ
When does Ping-Post make sense?
Whenever multiple buyers compete for the same leads. Competition raises the price and the selection stays fair.
Does every buyer see the full data?
No. In the Ping, everyone sees only anonymous key data. Only the winner receives the full contact data in the Post.
What happens if the winner declines?
An automatic fallback hands the lead to the next buyer in the order, so it is not lost.
Is Ping-Post the same as multisale?
No. Ping-Post is a selection process for a single winner. Whether a lead is sold multiple times is a separate setting.
Would you like to experience Ping-Post live on your own leads? Book a demo.