Geo routing, also called territory routing, is a distribution model that assigns leads based on their geographic location. Each sales partner is responsible for a defined area, and a lead is assigned to exactly the partner in whose territory its location falls.
How it works
The basis is a map of areas assigned to buyers. Common layouts:
- Postal code regions: Each partner covers specific postal code ranges, for example 80xxx–85xxx for the greater Munich area.
- Radius zones: A partner receives all leads within a radius of, say, 50 km around their location.
- States or sales regions: Larger areas for partners with a supra-regional presence.
- Exclusive vs. overlapping: Territories can be defined as exclusive (only one partner per area) or overlapping (several partners, with fine distribution via an additional model).
With exclusive areas, the assignment is unambiguous. If territories overlap, a downstream model such as round-robin or a weighted distribution decides which of the eligible partners receives the lead.
Example
A window-installation portal works with three partners and exclusive postal code areas:
- Partner North: postal codes 20xxx–29xxx
- Partner West: postal codes 40xxx–53xxx
- Partner South: postal codes 70xxx–89xxx
A lead from Cologne (postal code 50667) falls clearly into Partner West's area and is delivered there. If an inquiry comes from Erfurt (postal code 99084), which no partner covers, the lead goes to overflow or is checked against a radius zone — the nearest Partner South lies outside its radius, so the inquiry stays open for now.
How Leadnodes does it
In Leadnodes you define territories flexibly via postal codes or radius zones and set whether an area is assigned exclusively. Geo routing is part of criteria-based routing and can be combined with vertical, capacity and quotas. This ensures every sales partner only receives leads from their area of responsibility — GDPR-compliant and hosted in Germany.
FAQ
Can one area belong to several partners?
Yes. For each territory you decide whether it belongs exclusively to one partner or is shared by several. For shared areas, an additional model handles the fine distribution.
How are radius zones calculated?
The radius is determined from the coordinates of the partner's location. If the lead's location falls within the defined kilometer radius, the partner is considered responsible.
What happens with inquiries from uncovered areas?
Leads with no responsible territory move to an overflow, are assigned to a fallback partner or expire, depending on your configuration.
Want to steer your leads precisely by area to the right partners? Book a demo