Why trade leads need a process of their own
Two worlds meet in the trades: prospects who send three enquiries for their new bathroom online within a few minutes, and companies that spend the day on site and work through enquiries by email or messenger in the evening. On top of that come seventeen or more trades with completely different order values, radii and seasonal patterns. A process that treats roof refurbishment and cleaning the same way either routes too much to the wrong companies or too little to the right ones.
Leadnodes maps every trade as its own lead type with its own required fields, prices and buyers, and routes in real time by postcode and radius. How regional matching works in detail is described in the guide on distributing leads by postcode and radius.
Who benefits from Leadnodes in the trades
- Trades portals and lead generators that pass enquiries for bathrooms, roofing, windows or kitchens to specialist companies and no longer want to handle routing, complaints and billing by hand.
- Franchise and specialist partner networks for removals, cleaning, stairlifts or smart home, distributing centrally generated enquiries across locations fairly and traceably.
- Manufacturers with partner companies, for awnings, fences, carports or alarm systems, that forward end-customer enquiries to the nearest specialist partner and want to know what comes of them.
- Trade companies with several locations that distribute purchased and self-generated leads centrally across branches and field sales.
What you need to get started
One lead type per trade with the required fields a company needs for a first estimate, a list of your partner companies with radius and quota, and a connection to your sources. Many portals start with two or three high-revenue trades and expand step by step. How to work out what an enquiry is worth in each trade is covered in the guide on increasing the value of a lead, and we walk through your own figures in a free assessment.