Lead Selling Software turns leads into a settled business.
Lead selling software connects the distribution of leads with everything that makes it a trade: buyers and suppliers, prices and commissions per lead type, exclusive or shared sales, prepaid or invoice, online payment, complaints with deadlines and automatic credit notes. Leadnodes runs that framework on one platform, under your own brand if you wish.
Prices and commissions per lead type
Exclusive and shared sales
Prepaid, invoice and online payment
Over 100 platforms run on Leadnodes
Definition
What is lead selling software?
Lead selling software is an application that organises the sale of leads to buyers and the purchase of leads from suppliers in one system: with prices and commissions per lead type, exclusive or shared sales, invoices or prepaid credit, complaints and credit notes. It sits between lead generation and the buyers' target systems and makes sure every delivered lead is billed correctly. It is used by lead generators, brokerage networks, agencies and operators of their own lead platforms.
Lead selling describes the buying and selling of enquiries between companies. Several names are in use for the software: lead trading software, lead broker software or, in German-speaking markets, Leadhandel-Software. They all mean the platform on which an operator sells leads to their own buyers, as opposed to a public lead marketplace run by a third party.
Typical building blocks are a base of buyers and suppliers with orders, price lists per lead type, the choice between exclusive and shared sales, payment methods such as prepaid, invoice, credit card and SEPA, automatic invoices with the right tax rates, a complaint workflow with credit notes, account statements, payment reminders and partner commissions for referrers.
Core features
The features that belong to lead selling software
Prices and commissions per lead type
Buyer prices and supplier commissions are defined per lead type, fixed or as a percentage. Every delivered lead knows its sale price and its purchase side without anyone doing the sums.
Exclusive and shared sales
Sell leads exclusively to one buyer or shared with several, with a controllable delay between sales. Marketplace mode adds released leads that buyers book with a click.
Prepaid, invoice and online payment
Selectable per customer: credit-based billing or a classic invoice. Buyers pay by credit card, SEPA or subscription via Stripe and set up quotas and prepaid credit themselves in the buyer portal.
Automatic invoices with tax rates
Itemised PDF invoices including tax, ready to download. Tax rates follow the target market automatically, so buyers in several countries are billed correctly.
Complaints and automatic credit notes
A structured process with complaint reasons, deadlines, comments and the option to object. When a complaint is accepted, the system corrects quota and billing automatically.
A complete record of all bookings, credit and commissions per user, automatic payment reminders at configurable intervals, and affiliate and referral commissions calculated automatically.
Companies that generate enquiries via landing pages, campaigns or portals and sell them to buyers. With prices per lead type, invoice or prepaid and a complaint process, selling becomes a repeatable routine.
Networks that buy leads from many suppliers and pass them on to many buyers. Supplier commissions, buyer prices and account statements per user keep both sides of the trade traceable in one system.
Agencies that generate and sell leads for several clients. Multi-tenancy keeps clients separate, and prices and billing run per tenant with their own invoicing.
Companies that run their lead business under their own brand: own domain, own logo, own email domain and own payment account. Buyers never see a third-party provider.
Lead selling software compared with other tool classes
Lead selling touches several tool classes that each cover only part of the process. The table shows what each class is aimed at and how it relates to Leadnodes.
Tool class
Focus
When it fits
Relation to Leadnodes
Lead selling software
Sell leads to your own buyers and buy from suppliers, including prices, payment methods, invoices, complaints and commissions.
When you sell leads regularly and want billing to run in the same system as distribution.
Core function of Leadnodes: distribution, billing and complaints on one platform, under your own brand if you wish.
Public lead marketplace
A third-party platform where leads are sold to that provider's buyers, usually for a commission.
When you have no buyers of your own yet and reach matters more than control over prices and the customer relationship.
Leadnodes is your own platform with your own buyers. Marketplace mode additionally offers released leads to your buyer network.
Lead distribution software
Distribute leads by rule to buyers, partners or teams, with quotas and delivery, but without billing.
When leads are distributed but not sold, for example to your own branches or sales teams.
Sister category. In Leadnodes distribution is the first step and billing follows in the same flow.
Accounting software
Post documents, keep ledgers, prepare accounts.
When invoices already exist and only need to be posted.
Downstream system. Invoices from Leadnodes are available as PDFs, and payment runs can be handed to your bank as a SEPA file.
Affiliate tracking
Measure and pay out clicks, conversions and commissions of publishers.
When payment is per click or conversion and no leads with a price and complaint process are traded.
Leadnodes calculates affiliate and referral commissions itself, fixed or as a percentage per lead type, and shows them in the partner's account statement.
Selection criteria
What to look for in lead selling software
1
Pricing models per lead type
Check whether buyer prices and supplier commissions can be stored separately per lead type, fixed or as a percentage. A single price for all verticals is rarely enough.
2
Prepaid and invoice side by side
Some buyers pay in advance, others on invoice. The software should allow both per customer and connect online payment by credit card and SEPA.
3
Complaint logic with deadlines
Complaints need reasons, deadlines, a comment function and the option to object. When accepted, quota and billing should be corrected automatically.
4
Tax for several countries
If you sell to buyers abroad, tax rates must follow the target market automatically. Otherwise you get wrong invoices that have to be fixed by hand.
5
Supplier settlement
Purchasing is the other half of the trade. Supplier commissions, account statements per supplier and masked personal data in supplier views belong to it.
6
White label and payment account
If you run your own platform you need your own domain, logo, email domain and your own payment account, so that buyers pay the operator directly.
7
Traceability
In a dispute over a lead or an invoice the log decides: when it was delivered, when it was complained about, who decided. Every action should be stored with a timestamp and actor.
8
Data protection and hosting
Leads are personal data that change hands between companies. Clarify the hosting location, data processing agreement, consent tracking and data separation per tenant.
In Leadnodes the trade starts with the lead type. It holds the data fields, validation rules, buyer price and supplier commission, and the decision whether a lead is sold exclusively or shared. Buyers have orders with vertical, area, quota and delivery channel, and can set up quotas and prepaid credit themselves in the buyer portal. Suppliers deliver via API, webhook, form or CSV. When a lead arrives it is validated, matched to the right order and delivered.
Delivery settles the lead: the price is charged to the buyer as an invoice or from prepaid credit, and the supplier commission is calculated in parallel. Invoices are generated as itemised PDFs with the tax rates of the target market. Payment runs by credit card, SEPA or subscription via Stripe, and reminders go out at configurable intervals. The full process is described in the feature overview, the distribution rules in the sister category lead distribution software.
Complaints, credit notes and commissions
When a buyer complains, they choose a complaint reason and add a comment. The operator reviews within the deadline and accepts or objects. If the complaint is accepted, Leadnodes corrects quota and billing automatically and the credit note appears in the buyer's account statement. Complaints can also trigger automations, such as a notification to the supplier or a status change. Every action on a lead, order or complaint is logged with timestamp and actor.
Partners who refer buyers or suppliers receive automatically calculated affiliate and referral commissions. Every user has an account statement with all bookings, credit and commissions. Revenue and profit reports show which source and which buyer pays off.
Lead selling under your own brand, internationally
With white label the platform runs on your domain with SSL, your logo and your colours, and notifications and invoices come from your email domain. Through your own payment account, buyers pay you directly. Leadnodes can be used internationally: orders can be configured for one or several countries, tax rates, time zones and phone and date formats follow the target market, and the interface is available in English and German. Hosting is in Germany, with a data processing agreement, GDPR-compliant consent tracking and the option to mask personal data in supplier views.
Discover why countless companies trust Leadnodes with their lead management.
5,0
★★★★★
Excellent rating
★★★★★
Google
„Habe damals ein amerikanisches Tool für die LeadDistribution genutzt, aber Leadnodes übertrifft es um weiten.
Zudem ist der Support fantastisch und …" Read on Google ↗
LFJulian Flickflowsystems GmbH · 08/2025
★★★★★
Google
„Ich war lange auf der Suche nach einer Softwarelösung wie Leadnodes und musste dabei leider schlechte Erfahrungen mit Mitbewerbern sammeln. Seit dem …" Read on Google ↗
VHVitali HechtBAUFI UNION · 07/2025
★★★★★
Google
„Dank Leadnodes konnte ich problemlos die Anbindung an unsere Management-Systeme realisieren. Der Geschäftsführer persönlich hat uns bei allem unterst…" Read on Google ↗
LNLeadneoLeadneo · 06/2025
★★★★★
Google
„Beste Leadplattform, nettes Team, top Support" Read on Google ↗
ASArne SegertANIM GmbH · 05/2025
★★★★★
Google
„Mit Abstand die beste und einfachste Software zur Leadverwaltung, die sich kontinuierlich weiterentwickelt und komplexe Automatisierungen vereinfacht." Read on Google ↗
SSSebastian SchauliesAtobu · 12/2024
FAQ
Frequently asked questions about Lead Selling Software
Answers for companies selecting or replacing lead software.
Yes, both are part of the category. In Leadnodes each lead type defines whether a lead goes exclusively to one buyer or shared to several, and for shared sales the delay between sales can be controlled. Because the price is also tied to the lead type, exclusive and shared lead types can be billed at different prices.
The buyer complains with a predefined reason within a deadline, and the operator reviews and accepts or objects. In Leadnodes an accepted complaint corrects quota and billing automatically, and the credit note appears in the account statement. Every step is logged with timestamp and actor.
You. With white label, billing runs through your own payment account, invoices carry your logo and company details and are sent from your email domain. You keep full control over revenue and payouts, and Leadnodes does not appear to your buyers.
A public marketplace brings third-party buyers, but also third-party prices and commissions. Your own platform pays off as soon as you have your own buyers and want to control prices, complaints and the customer relationship yourself. Leadnodes is that platform, and marketplace mode additionally offers released leads to your buyer network for booking.
Supplier commissions are defined per lead type, fixed or as a percentage, and calculated with every delivered lead. Referrers receive automatically calculated affiliate and referral commissions in Leadnodes. Every user sees an account statement with all bookings, credit and commissions, and personal data can be masked in supplier views.
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