Ping Post Software offers leads anonymously and delivers only to the winner.
Ping post software sells leads in two stages. In the ping, matching buyers receive only anonymised key data such as postcode, vertical and region. In the post, the selected buyer receives the full record. Selection follows fixed rules such as bid, first-come, round-robin or priority, and an automatic fallback ensures no lead is lost. Leadnodes runs the process in real time, checks every lead beforehand and bills the winner afterwards.
Ping post software is an application that sells leads to buyers through the two-stage ping post process: in the ping, anonymised key data is sent to all matching buyers, and in the post only the selected winner receives the full contact data. The software picks the winner by rules such as highest bid, first-come, round-robin or priority and hands the lead to the next buyer automatically if the winner declines or does not respond. It is used by lead generators, portals and networks where several buyers compete for the same leads.
The term comes from the international lead trade and describes the two technical steps: ping for the enquiry with reduced data, post for the transmission of the full record. Closely related are the ping tree, which organises buyers into tiers and queries them one after another, and lead bidding, where the bid amount determines the winner. Ping post should not be confused with multi-sale: it selects a single winner, while whether a lead is sold exclusively or several times is a separate decision.
Typical building blocks are a preliminary check before the ping (pre-ping), the anonymous market enquiry with postcode, radius, vertical and priority, the selection rule for the winner, a fallback to the next buyer, delivery of the post via API or webhook with retries on failure, and billing of the winner with a complaint process.
Core features
Features that belong to ping post software
Ping post in real time
The anonymous preliminary enquiry accounts for postcode, radius, vertical and priority and reaches every matching buyer. Only the post hands the winner the full record with all contact data.
You define how the winner is determined: by the highest bid, by the first acceptance, in rotation or by a fixed priority for individual buyers. Selection follows fixed, traceable rules.
Fallback without lead loss
If the selected buyer declines or does not respond in time, the system hands the lead automatically to the next buyer in line. Every sellable lead finds a taker.
Validation before the ping
As a pre-ping, Leadnodes checks format, duplicates, minimum criteria and fraud markers before a lead is offered. Duplicate detection, phone and email verification, blacklists and geo/IP checks can be enabled per lead type or supplier.
Buyer connection via API and webhook
Buyers receive leads through webhook export in real time or fetch purchased leads via the REST API, filtered and paginated. On transmission errors the system retries delivery automatically and notifies you.
Billing the winner, including complaints
The winner is charged by invoice or from prepaid credit, with prices and commissions defined per lead type. Complaints run through a structured workflow with reasons, deadlines and objection, and accepted complaints correct quota and billing automatically.
Companies that generate leads from landing pages and campaigns and sell them to several buyers in the same area. Competition in the ping lifts the achievable price, and contact data flows only to the winner.
Head offices serving premium buyers, regular buyers and overflow partners. A ping tree queries the buyers one after another by priority, bid amount and available capacity until one accepts the lead.
Comparison and enquiry portals whose users request several quotes in parallel. Ping post decides in real time which provider receives the enquiry and delivers it while it is still fresh.
Sellers whose buyers accept leads programmatically via webhook or REST API and are based in several countries. Orders can be configured for one or more countries, and tax rates and time zones follow the target market.
Ping post software compared with other tool classes
Ping post is one distribution model among several. The table shows what related tool classes aim at and how they relate to Leadnodes.
Tool class
Focus
When it fits
Relation to Leadnodes
Ping post software
Offer leads anonymously first, pick the winner by rule and hand the full data only to them.
When several buyers compete for the same leads and data minimisation is required.
One of the distribution models in Leadnodes, combined with validation before and billing after.
Direct distribution without ping
The lead goes straight to the buyer by rules such as region, vertical and quota, with no anonymous preliminary enquiry.
When the assignment is unambiguous and no buyers compete against each other.
Also included in Leadnodes and described on the sister page Lead Distribution Software.
Lead auction and marketplace
Buyers bid on released leads in the portal or book them with a click.
When buyers should choose for themselves rather than be supplied automatically.
Leadnodes offers the marketplace mode for this, described on the sister page Lead Shop Software. Lead bidding can be combined with ping post.
Affiliate tracking platforms
Measure clicks and conversions and attribute them to publishers.
When only partner remuneration needs to be tracked, not the handover of leads.
They do not distribute leads. Leadnodes calculates partner commissions automatically and reports on sources and campaigns.
Call routing and ping post for calls
Route incoming calls in real time to call centres or agents.
When the product is the call itself, not a data record.
Leadnodes distributes data records and hands them to dialers such as LeadDesk or Dialfire.
Selection criteria
What to look for in ping post software
1
Response times and timeouts
Ping post depends on speed. Check how long a buyer may take to answer a ping and what happens when the deadline passes. If the winner does not respond in time, the next buyer must move up automatically.
2
Selection rules
Highest bid, first-come, round-robin and priority solve different business models. The software should support all four so you can choose the right rule per vertical or buyer group.
3
Fallback
Declines and missing responses are the norm, not the exception. Make sure the lead goes to the next buyer in line without manual intervention instead of sitting unsold.
4
Pre-ping validation
Unnecessary pings cost time and strain buyers' trust. Format, duplicates, minimum criteria and fraud markers should be checked internally before the first ping reaches the market, configurable per vertical.
5
API documentation for buyers
Buyers have to answer pings and receive posts. Clarify how they are connected: via webhook, REST API or a ready-made integration, and whether failed deliveries are retried automatically.
6
Data minimisation
The ping may contain only anonymised key data; name and phone number belong exclusively in the post to the winner. Also check hosting location, data processing agreement and consent tracking.
7
Pricing and billing
Whether fixed price per lead type or bid: the winner must be billed in the same system, by invoice or prepaid, including complaints and credit notes. Separate systems produce reconciliation errors.
8
Logging of every ping/post round
When questions arise, the log counts: who was pinged, who bid, who won, when it was delivered. Every action should be traceable with timestamp and actor.
The process starts before the first ping. As a pre-ping, Leadnodes checks every incoming lead for format, duplicates, minimum criteria and fraud markers, configurable per vertical and with a log entry for every decision. Only a checked lead enters the market enquiry. The ping accounts for postcode, radius, vertical and priority and reaches every buyer whose orders match the lead. Buyers see nothing but anonymised key data.
From the responses, Leadnodes determines the winner by the configured rule: bid, first-come, round-robin or priority. The post hands them the full record via webhook, REST API, portal, email or one of the ready-made CRM and call centre integrations. If the winner declines or does not respond in time, the next buyer moves up automatically. If a delivery fails, the system retries the transmission and reports the incident.
Ping tree, lead bidding and multi-sale
A ping tree organises buyers into tiers and queries them one after another: first the premium buyers with the highest priority, then regular buyers, finally overflow partners who absorb the remaining volume. Priority, bid amount and available capacity decide the order. In lead bidding, the bid amount alone determines the winner: the ping triggers the auction, the post delivers the lead. Both are variations of the same ping post principle.
Ping post is not multi-sale. It selects a single winner. Whether a lead goes exclusively to one buyer or to several is set separately per lead type in Leadnodes. Those who use both combine the models deliberately rather than confusing them. Direct distribution without a ping is covered by the sister page on lead distribution software.
Data-minimising, billed, international
Because full contact data flows only in the post, ping post reduces the number of data recipients to the necessary minimum. Leadnodes adds GDPR-compliant consent tracking, PII anonymisation in supplier views, a data processing agreement and hosting in Germany. With delivery, the winner is billed: by invoice or from prepaid credit, with prices and commissions per lead type. Complaints run through a structured workflow, and accepted complaints correct quota and billing automatically.
Leadnodes can be used internationally. Orders can be configured for one or more countries, tax rates, time zones and phone and date formats follow the target market, and the interface is available in German and English. All features in detail are listed in the feature overview.
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FAQ
Frequently asked questions about Ping Post Software
Answers for companies selecting or replacing lead software.
Ping post is a two-stage real-time process for selling leads. In the ping, matching buyers receive only anonymised key data such as postcode, vertical and region; in the post, the selected buyer receives the full record. Leadnodes runs the process as one of its distribution models, with bid, first-come, round-robin and priority as selection rules.
No. In the ping, all buyers see nothing but anonymised key data, neither name nor phone number. Only the winner receives the full contact data in the post. In Leadnodes, personal data can additionally be masked in supplier views.
The automatic fallback takes over: the lead goes to the next buyer in line without manual intervention, so no sellable lead is lost. If delivery to the winner fails technically, Leadnodes retries the transmission automatically and notifies you.
Ping post is data-minimising in the sense of the GDPR, because personal data is handed over only to the party that actually acquires the lead. A valid consent from the person concerned remains a prerequisite, which Leadnodes documents with consent tracking. Whether your specific process is lawful is a question for your data protection adviser; this page is not legal advice.
These are two separate decisions. Ping post is a process for selecting a single winner. Whether a lead is sold exclusively to one buyer or several times to several buyers is a separate setting that you make per lead type in Leadnodes. For multi-sale, the delay between sales can be controlled.
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45 minutes, no obligation: we review your sources, buyers and selection rules and show how ping, selection, post and fallback map onto orders.
